Our Story
A Little More About Us:
Welcome to Love That, where fashion is more than fabric, it's an expression of joy, individuality, and adventure.
Born in the heart of Port Elizabeth, Love That is a proudly South African brand that brings colour, creativity, and character to life through clothing. In our cosy little factory, each garment is lovingly crafted by hands that pour passion, precision, and heart into every stitch. We don’t believe in mass production. Instead, we create limited collections, each one carefully curated to ensure exclusivity and individuality. When you wear Love That, you’re wearing something truly unique.
Our collections are like sun-soaked road trips, unexpected detours, and golden-hour memories—full of bold prints, vivid colours, and a sense of freedom. Every piece tells a story. Every pattern captures a feeling. Our nine vibrant stores across South Africa are not just shops, they’re sensory experiences, bursting with the same energy and playfulness that defines our brand. Step inside and you’ll find yourself surrounded by a celebration of personality, a riot of colour, texture, and joyful design.
We’ve also taken that experience online, where a curated selection of our best-loved pieces is available to women across South Africa and beyond. Whether you’re in a small coastal town or a bustling city, the spirit of Love That can find its way to your wardrobe. Over time, we’ve grown a beautiful, loyal community of women who don’t just wear our clothes, they live in them, laugh in them, travel in them, and make memories in them.
Behind every thread of Love That is our founder, Loanda Blewett, a dreamer, a doer, and the heart of it all. Loanda continues to work closely behind the scenes, breathing life into every collection and ensuring that each season brings something fresh, exciting, and full of flair.
How It All Began:
Every great story starts with a spark, and Love That’s story begins with a young girl and a dream.
From the time she was little, Loanda Blewett was enchanted by the transformative power of clothing. She saw fashion not just as something to wear, but as a way for women to step into their full selves, to feel confident, beautiful, and bold. At 18, she threw herself into the world of modelling while studying fashion, absorbing everything the industry had to offer. By the age of 20, she had already opened her first boutique, driven by determination and a deep love for personal style.
But something was missing.
While working as an image consultant and personal shopper, Loanda saw a recurring problem: stores were overflowing with choices, yet nothing felt truly special. There was no excitement in sameness, no thrill in racks of mass-produced fashion. What was missing was clothing with heart, pieces that fit beautifully, looked distinctive, and came at a price that felt fair.
So, in 2014, she took a leap of faith and founded Love That, a brand built not just on style, but on soul.
Inspired by her passion for travel, culture, colour, and connection, Loanda created a line of clothing that radiates energy and life. Her collections are a reflection of her adventures: vibrant sunsets over distant cities, local markets brimming with colour, textures gathered from different lands, and the stories of the women she meets along the way.
“I firmly believe life is too short to wear boring clothes. My designs are made to slip on easily, move with you effortlessly, and make you feel fabulous the moment you walk out the door.” — Loanda Blewett
So go ahead, step into colour, live in prints, and wear your story with Love That.
Because the world doesn’t need more clothes, it needs more personality.